Layton Vehicle Restoration

Part of our Most Sought After Muscle Cars Series How can you go wrong with a name like Road Runner? The Plymouth Road Runner was first introduced in 1968. It was a very popular car with more than 80,000 units sold in 1969. And for good reason! It’s hard to believe the jaw-droppingly low price tag of $3000 for the base car, and the cartoon tie-in was part of Plymouth’s ingenious effort to seduce young people. Previous marketing had never considered the youth market, and the opportunity that Plymouth seized with this car proved to be groundbreaking and game-changing for the car industry, and so many other industries too. In case you aren’t familiar with it, the Road Runner car completes the cartoon theme with the Warner Brothers’ character's signature "beep-beep" horn. It wasn’t just the gimmick and the lower sticker price that made the Road Runner such a notable car. While the basic, no-frills design stayed mainly the sam ... read more